To properly pair a wireless PTT button with a smart device running a PoC application, the PTT button must be paired first with the smart device and then with the PoC application—in that order—or the push-to-talk application will not work, according to George. This can work for an individual or even a small group, but it can be difficult for entities with a significant employee base, he said.

“If you’re a large enterprise, it’s a pain to deal with a bunch of wireless things that need to be charged—or the batteries have to be changed—or they have to be paired up,” George said before noting another issue. “My button works my phone, and your button works your phone. But when we put them both on the table, we can’t tell them apart.

“If you are a big hotel, a big school or an industrial complex with a hundred or 200 employees, do you really want to give them 200 wireless buttons? We’ve had customer like big hotels that have bought a hundred wireless earpieces, and they almost always just send them all back. They thought it was a cool idea until they actually tried to implement it.”

With a 3.5 mm jack that allows a direct connection to most Android devices, Apple iPod Touch and connection to late-generation Apple iPhones via a Lightning adapter, the Pico requires removes the need for Bluetooth pairing, George said. Unveiled last month at IWCE 2018, the Pico includes a braided nylon cable that is less likely to become entangled, a built-in microphone and five earpiece options, he said.

“The key to this thing is that you plug it in, and it works,” he said. There’s nothing to pair. There’s no messing around. You just plug it in, you push the button to talk, and you release the button to listen—end of story. And that’s what they’ve been desperate for.”